Social media networks are still growing rapidly worldwide, but much of that growth is being fueled by messaging apps instead of the usual suspects.
In fact, according to We Are Social’s Digital, Social and Mobile in 2015 report, four of the world’s six largest global social platforms are messaging apps. Facebook still leads with 1.36 billion monthly active users, but QQ (829 million), Facebook-owned WhatsApp (600 million, recently updated to 700 million), Facebook Messenger (500 million) and WeChat (468 million) all rank ahead of any other social network.